CORPORATE VISION
AND STRATEGY
How would you be if you were born today?
Answer this from a customer, commercial and culture perspective;
so you are motivated to proceed with conviction. This is your vision.
How will you allocate your resources to become it?
Choose which assets and capabilities you will build, and what you will not do;
so you are aligned and focused in action. This is your strategy.
How we might help:
Lead the whole process.
Manage your teams and partners.
Challenge and review your thinking.
Corporate strategy for the digital era, not a digital strategy. Expressed in fewer than 1,000 words because great strategy is short, exciting and clear in instruction; not to be confused with the analysis that proceeds it or the plan that follows.
The world gone digital is meeting customers’ needs in radical new ways at lower cost, bringing disruption to margin and models. Winning demands imagining yourself in that world, and how technology, people and places will deliver it.
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